Starter
Launch a single program across a focused channel.
- 1 program
- Up to 10 locations
- Up to 50 participants
- Basic Marketing Toolkit
- 5,000 included SMS / month (fair-use)
- Catalogue redemption + Stripe cash top-up
- Email support, business hours
Pricing · AUD
A simple monthly subscription sized to your channel, plus a one-off setup fee to stand up your programs. Everything you run on Vouchley is covered — no per-redemption surcharges.
All prices are in AUD.
Launch a single program across a focused channel.
Multi-program channel network with the full toolkit.
Large channel networks with custom integrations.
Every figure is in AUD.
| Feature | Starter$2,000/mo | Scale$4,000/mo · Most popular | Enterprise$7,000/mo |
|---|---|---|---|
| Commercials | |||
| Monthly subscription | $2,000 | $4,000 | $7,000 |
| Annual subscription | $24,000 | $48,000 | $84,000 |
| One-off setup fee | $3,500 | $5,000 | $10,000 |
| Rewards margin | Built into catalogue points price | Built into catalogue points price | Built into catalogue points price |
| Per-redemption surcharge | None | None | None |
| Minimum term | 6 months | 12 months | 24 months |
| Scale & capacity | |||
| Programmes | 1 | Up to 3 | Unlimited |
| Locations | Up to 10 | Up to 50 | Unlimited |
| Participants | Up to 50 | Up to 250 | Unlimited |
| Included SMS / month (fair-use) | 5,000 | 10,000 | Uncapped |
| Platform | |||
| Catalogue redemption + Stripe cash top-up | |||
| Marketing Toolkit | Basic | Full | Full + custom |
| Engagement mechanics (streaks, badges, multipliers, spin/scratch) | |||
| Per-programme velocity rules | |||
| SAML SSO + SCIM provisioning | |||
| Custom integrations + ERP connectors | |||
| Support | |||
| Email support, business hours | |||
| Priority support + dedicated channel | |||
| Dedicated Customer Success Manager | |||
Your subscription covers the platform. The cost of each reward is built into its points price in the catalogue — there is no separate per-redemption fee, and points your participants never spend cost you nothing.
Straight answers, on the page, so nobody has to book a call to find out.
Not as a standing offer — Vouchley doesn’t run a trial rate, a beta rate, or a discounted starter period. The pricing you see is the pricing, for every customer.
What we do instead is scope the first programme so the risk is small, visible and reversible:
If the real question is “how do we do this without betting the year on it” — that’s the answer.
Because a programme that hasn’t run long enough to be judged has cost you money for nothing. Setup, invitations and the first campaigns all land in the first quarter; the behaviour change they are meant to produce does not.
The minimum initial term on your first Statement of Work:
After that initial term, it runs month to month.
Two things worth knowing. The minimum applies to your first Statement of Work only — if you later add a second programme, that Statement of Work carries no default minimum term of its own. And where your Statement of Work includes an early-cancellation right, it applies during the initial term too, on 14 days’ written notice.
Short programmes underperform. A six-week trial would tell you little except that six weeks is not long enough.
Work that Vouchley does, before you touch anything.
This is the concierge model, and it is deliberate. The operational surfaces have a big blast radius and benefit from us doing them; the marketing surfaces have a small blast radius and benefit from your own brand voice, so those stay with you.
It is a one-off charge at signature, invoiced once and not repeated. It is non-refundable, because the work is done up front — that is stated plainly in the agreement rather than buried in it.
Sometimes, and it is a per-deal conversation rather than a line on this page.
Exclusivity is available for eligible programmes and agreed per deal. Any exclusivity premium is typically calculated against your annual subscription fee; there is no published rate.
The scope varies enormously — a single product category in one state is not the same commitment as a national category lock. Bring the scope you have in mind to a demo and we will model the all-in number against your tier.
No. There is no per-redemption fee and no per-seat charge.
The reward margin is already inside the catalogue points price your participants see. Your reward cost for a month is the catalogue value of what they actually redeemed, and nothing else.
The consequence worth stating plainly: points that are never redeemed cost you nothing. Unredeemed points are a liability on your books, but they are not an invoice from us. Vouchley has no financial reason to want your points to sit unspent, and no mechanism that would profit from it.
Every tier includes a monthly fair-use SMS allowance covering the messages Vouchley sends on your behalf — dispatch and delivery alerts, campaign notifications, and your own broadcast SMS:
Run over in a given month and you get 30 days’ notice plus a chance to bring usage back in range before any over-allowance billing. Beyond that, extra volume is at-cost AUD $0.06 per SMS, no margin uplift. We say “fair-use” rather than “unlimited” on purpose — no gotcha invoice for normal use.
Book a 45-minute demo — a live admin tour, a real participant journey, and an ROI walkthrough on your network. No obligation.