Vouchley for Principal Brands

What it is

Vouchley lets a Principal Brand run its own points-based incentive program for the network that sells its products — distributors, dealers, and frontline reps. You set the earning rules, pick the reward catalogue, and see every point earned and redeemed from one dashboard. Your people earn points for the sales activity you care about and redeem them for real products, or top up to cash. You launch and run your own campaigns; you’re never waiting on us to push a promotion.

Three things, out of the box

1. A reward catalogue that’s ready on day one. ~3,000 real products across electronics, fashion, sport, home, and gift cards — Australia’s favourite brands, priced and stocked live. No catalogue to build, no vendors to recruit.
2. An admin dashboard that answers “is this working?” Program spend, points liability, redemption rate, tier mix, and a reported-return view — at a glance, in plain English. Built for busy commercial teams, not analysts.
3. A marketing toolkit you control. Branded promotions, spin/scratch and bonus mechanics, email and SMS campaigns, bulk invites, and a first-earn celebration — all self-serve. Launch a campaign in minutes; run it yourself.

Why our fulfilment model is a strength

Vouchley runs a managed catalogue of Australia’s favourite brands and handles fulfilment end-to-end — Vouchley is the supplier of record, so your participants deal with one place from redemption to delivery. That means your catalogue is broad, current, and competitively priced from the first day — no long vendor-onboarding cycle, no thin “loyalty catalogue” of leftover stock, no minimum-order commitments. You get the range your people actually want, from brands they already trust. The reward margin is built into each product’s points price in the catalogue — there’s no separate per-redemption fee, and points your participants never redeem cost you nothing.

What it costs

A flat annual subscription plus a one-off setup fee — that’s the Vouchley fee. The reward margin is already inside the catalogue points price (no per-redemption surcharge). You fund the rewards your network actually earns. Three tiers (Starter, Scale, Enterprise) sized to your network. See vouchley.com.au/pricing.

What kind of return to expect

One channel programme studied by the Incentive Research Foundation — a Fortune 500 manufacturer selling through resellers — found up to 32% revenue lift, market share exceeding 30% in 9 of 12 markets, and net operating income reaching 19% of revenue. That is one programme, not a typical or average result.

Separately, a meta-analysis of 45 qualifying studies (Condly, Clark & Stolovitch 2003, Performance Improvement Quarterly 16(3), catalogued by the Incentive Research Foundation) found a 22% average performance gain across incentive programmes, rising to 44–48% for programmes running twelve months or more.

See it live

A 45-minute demo: a live admin tour, a real participant journey, and an ROI walkthrough on your numbers. Request a demo at vouchley.com.au.